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Factors that search engines used in ranking pages

 
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kris12



Joined: 16 Oct 2006
Posts: 1
Location: Philippines

PostPosted: Mon Oct 16, 2006 12:47 pm    Post subject: Factors that search engines used in ranking pages Reply with quote

Hello guys,

I know that there are a lot of factors that each search engine used in ranking pages like keyword in your URL, in domain name, header, Meta tags, etc. Can anyone give me other factors that I can use for my site get high rankings?

Thanks
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miss quark
 
 


Joined: 28 Jul 2006
Posts: 5741
Location: birmingham

PostPosted: Mon Oct 16, 2006 12:57 pm    Post subject: Re: Factors that search engines used in ranking pages Reply with quote

kris12 wrote:
Hello guys,

I know that there are a lot of factors that each search engine used in ranking pages like keyword in your URL, in domain name, header, Meta tags, etc. Can anyone give me other factors that I can use for my site get high rankings?

Thanks


I think the more people visit it the higher up the page it goes Confused not sure though
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John50



Joined: 09 Apr 2006
Posts: 8
Location: London

PostPosted: Wed Oct 18, 2006 2:57 pm    Post subject: Reply with quote

Hi,

Here's a free e-book called '77 Ways to Get Traffic'
which covers how to set up web pages for the
search engines and many other ways to get
visitors to your site.

Click here for a free download:
http://www.merchant-account-service.com/web_site_traffic.html


Best wishes,

John
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cscs



Joined: 22 May 2006
Posts: 14

PostPosted: Thu Oct 26, 2006 12:06 am    Post subject: Reply with quote

Content, page structure, content, links, content, traffic and - content!

It is reckoned that careful use of subject-related key words throughout the page, repeated in headings and as close to the top of page as possible (to the extent of removing navigation toward the bottom / RHS!) is the structure to aim for.

Updated content /additional pages - if possible linked to/from a high-ranking site (be linked to!) HOWEVER, it is important for that third-party link to be descriptive (eg not a graphic captioned 'see here'!) to improve relevance.

If I am honest(!), a quick look at the source code on your home page - pretty as it displays - it is not search engine ranking friendly; ironically the same can also be said for the 'SEO Expert' page! Do you get much business from Google searches, or is that not a measurable metric?

' hope this helps.
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greenlush



Joined: 21 Jul 2006
Posts: 3
Location: Bradford, West Yorkshire

PostPosted: Sat Nov 18, 2006 6:23 pm    Post subject: Reply with quote

I'm a professional SEO, Search engine optimiser. Tell me what search engine are you talking about and i can give you some advice.
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greenlush



Joined: 21 Jul 2006
Posts: 3
Location: Bradford, West Yorkshire

PostPosted: Sat Nov 18, 2006 6:29 pm    Post subject: Reply with quote

The stuff you described in the first post are important yeah but.. Your missing out on the most important and key thing. Its google pagerank and Backlinks. You can check your backlinks and google page rank on http://www.iwebtool.com (And youll see my company advertise on that site too)
You can pay my company £20 for a basic SERP report this will give you info on what areas you need to improve on your site ect..

Basieccly backlinks can be picked up just by a simple link for example:
http://www.greenlush.com Just going like that. This counts as 1 backlink. Backlinks can also be picked up via link exchanges ect..


Hope this helps[/url][/list]
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honestseo



Joined: 22 Nov 2006
Posts: 14

PostPosted: Wed Nov 22, 2006 8:39 pm    Post subject: Reply with quote

SEO can be quite complicated and there are many factors to take into account if you are trying to get your page ranked. The major thing you should do first is to look at your site; is it informative? Is it easy to read, and can you find your way around properly?

Then take another look at your text; keywords are important, but don't just stuff your text full of key words; think about what your visitor wants to know and what they want to read! If your site is visitor friendly you are half way there to having a decent site that Google will rank...
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mrLenin



Joined: 28 Nov 2006
Posts: 6

PostPosted: Tue Nov 28, 2006 2:22 pm    Post subject: Reply with quote

These days submitting articles is a popular method to grab traffic to your website.
The only thing is to search for good websites where you can submit your articles because not all are reliable and top ranked sites.
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kevgibbo



Joined: 05 Dec 2006
Posts: 4

PostPosted: Tue Dec 05, 2006 7:28 am    Post subject: Reply with quote

There's many important factors with the most important being inbound links (quantity, quality, relevance), content, on-site optimisation, site structure etc...
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skillipedia
 
 


Joined: 15 Oct 2006
Posts: 93

PostPosted: Sun Dec 10, 2006 5:51 pm    Post subject: Reply with quote

Backlinks are very very very important. Even PR0 or nofollow link helps.
There are many ways to get free backlinks: relevant blog, press releases,
rss, webdirectories @ http://www.directorycritic.com , wikipedia etc..

Good luck
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michael.A



Joined: 06 Dec 2006
Posts: 7

PostPosted: Mon Dec 11, 2006 10:21 pm    Post subject: Optimization SE Reply with quote

Site Maps
A sitemap provides the search engine spiders with links to key pages to explore and index. Text links are more search engine-optimal than graphical links. Keywords contained in text links are given more weight.

Site maps are critical to search engine placement and ranking as search engine crawlers put a higher emphasis on this form of navigation. Site maps not only help customers navigate, but will provide fodder for the search engine crawlers when they first come to index your site.

Tips for creating an effective site map:

1. Place a text link to the site map at the bottom of every web page reading “Site Map,” with the file name “sitemap.htm.”

2. Include strategic keywords in the text link.

3. Create a static list of links to all your pages, with a link to this page from your homepage or site map.

TIP: Use keyword-rich text in the links to increase relevancy.

HTML Tags
Certain HTML tags impact how a search engine or directory indexes and categorizes a web site. These tags are found within the <head> tags of a web page. The most important of these tags are <title>, <meta>, and heading tags.

Title Tag
The Title meta element stores the title of the document. A well written document title should be short and specific to the document's content. A good length for a document title is around sixty characters and it should include specific keywords found in the content.

Whatever text is placed in the <title> tag will appear in the title bar of the browser when a web page is viewed. For example, within the title tag of this framed page is "An Introduction to Search Engines". This is displayed across the top of the browser. Below is an example of a title tag:

<title>An Introduction to Search Engines</title>

Best Practices:

1. Titles should include primary keyword phrase first and should be fewer than 10 words.

2. Primary keyword phrase should appear at beginning of description, with description being less than 15 words long.

3. List of targeted keyword phrases should be at 5 or less.

Meta Tags
Meta tags specify metadata which is information about the document rather than the document content. The Meta element can be used to include name/value pairs describing properties of the document, such as author, expiry date, a list of key words etc.

Meta tags have never been a guaranteed way to gain a top ranking on crawler-based search engines. The most valuable feature they offer a web site owner is the ability to control to some degree how their web pages are described by some search engines.

The following is a list of popular meta elements that impact the way a web site is indexed and ranked.

Meta Name
Content Value
Description

Description
site dependant
This tag is a summary of a web page's content that can be displayed in search engine results. Several major engines, and a lot of minor ones, use this tag in this manner. The content can be up to 1024 characters long, most search engines will cut off the displayed description somewhere between 100 and 200 characters.

Keywords
site dependant
This tag provides a list of specific keywords and phrases that define the content and purpose of the web site.

Robots
noindex
Instructs a robot not include a page in its search results.

nofollow
Instructs a robot not to follow any of the links in a page

noarchive
Instructs a robot not to provide archived copies of a page to its users

noimageindex
Instructs a robot not to index images found on the page

none
Instructs a robot not to do anything with a page.

follow
Instructs a robot to follow links on a page

index
Instructs a robot that it's permitted to include the page in its search results


Included below are a few examples of <meta> tags:

<meta name="description" content="Save up to 70% with our Hot Rates deals!">

<meta name="keywords" content="travel deals, hotel specials, cheap hotels, low prices, save money">

Once the meta tags have been created and the document uploaded to the server, an analysis can be done using some of the tools provided in the Tools section of this document.

Heading Tags
HTML has defined six heading levels that are intended to signify the relative importance of a defined section. These tags are <h1>, <h2>, <h3>, <h4>, <h5>, and <h6>. The <h1> element represents the most important, whereas <h6> represents the least. Search engines use heading tags as part of the indexing algorithm. Obviously the greater the heading tag, the more relevant the search engine considers it.

It is up to the browser to determine the default characteristics of each heading level. Each heading element is rendered on its own line, with no line break. However, you can override the browser's rendering by using style sheet rules.

Flash and JavaScript
Many webmasters decide to use Flash in their site designs, which can add value to plain static pages; however, Flash can hinder your ability to rank well in the search engines if used improperly.

Keep in mind that most search engines cannot read or index Flash. In addition, search engines cannot follow links or read content contained in Flash.

If you do decide to incorporate Flash into your website, below are some tips to minimize its impact on you search optimization strategy:

· Use sparingly on the page and do not place valuable content within.

· Do not design your entire page with Flash, nor place it where it would be ignored by the end user (i.e. advertising), defeating its purpose.

· You want to create a strong call to action on your page, so do not place Flash images where they will lead the visitor’s eyes away from the overall message you are trying to convey.

· Too much Flash can slow page load times, leading to a poor customer experience. While many people are shifting to Broad Band Internet connections (according to emarketer.com, as of March 2006 69.39% of US/Canadian users used high-speed access), there are still many users on 56K dial-up or less.

JavaScript

JavaScript is a powerful coding language that allows webmasters to create client-side scripting, validate forms and display dynamic content, such as calendar functions; however, like Flash, it can be improperly used and can ultimately harm your optimization efforts.

Excessive clutter created by large JavaScript and Style Sheet code pushes valuable content down the page reducing its prominence. Additionally, it adds to the file size of the page, and if that page is pushing 100k you may not get fully crawled.

If you do decide to use JavaScript on your web pages, remember that:

· Use it sparingly to enhance the overall experience, not hinder it.

· Many Internet users may not have Java enabled on their browsers, which could lead to breakage.

· Many search engine crawlers have time out capabilities, so if a page is loaded with too much scripting, the crawler may leave the page without indexing all of your valuable content.

Robots.txt
The robots.txt file is a means to keep search engines out of a site or exclude specific sections of a site from being indexed.

As a site is being redesigned, developers will often upload a robots.txt file to keep engines out during development. The problem is that they sometimes forget to remove it when the site goes live.

TIP: If your site is not getting indexed, check for a robots.txt file and make sure the engines are allowed in. The same holds true for Robots Meta tag instructions.

Creating a robots.txt file
Open an ASCII text editor such as Notepad or WordPad and save the document as robots.txt. Once completed, the file needs to be uploaded to the root of the web site's directory (i.e. http://www.domainname.com). The format is simple enough for most intents and purposes: a User-Agent: line to identify the crawler, followed by one or more Disallow: lines to prevent it from crawling certain parts of your website.

For example, the following disallows all search engines and robots, indicated by "*", from crawling the specified directories and page:

User-agent: *
Disallow: /cgi-bin/
Disallow: /secure/
Disallow: /test.html

The next example declares all robots to index all web pages of the site. By not entering a value for Disallow, it essentially turns the field into "Allow All".

User-agent: *
Disallow:

Another simple example is:

User-agent: Googlebot-Image
Disallow: /

This prevents Google's Image bot from crawling the site. While every webmaster wants to get ranked in Google, you may not want Google's Image bot indexing the site's images and making them searchable online. This can prevent excessive bandwidth usage.

The last example says all crawlers should be prohibited from crawling the site, except for Google.

User-agent: *
Disallow: /
User-agent: Googlebot
Disallow:
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mrLenin



Joined: 28 Nov 2006
Posts: 6

PostPosted: Tue Dec 12, 2006 1:08 pm    Post subject: Reply with quote

It will be so great to have some short list what todo with this seo
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